From idea to launch
Do you have a great idea for a brand, but aren’t sure how to get started? This course from the House of Sol team gives you all the tools you need to take you from initial idea to your launch day. This course contains years of industry knowledge on the entire brand-building process offering step-by-step instructions to guide you through the entire process.
House of Sol will walk you through the entire process from registering a name with companies house and creating your business strategy to turning to business into a brand with a visual identity, purpose, tone of voice, marketing strategies, social media, and content calendars and finally, how and where to set up a website and present your brand to the world. By using this course to build a strong foundation, you will be able to create a sustainable brand that will stand the test of time.
House of Sol is committed to working with sustainable brands which have a solid foundation on which they grow with purpose. If you already have an idea in mind, you can use this course to build your business plan and get started. If you are still searching for your next great idea, this course gives you tools to imagine how a business can fill a need in the world.
Gemma Hooker – Head of Design
“After finding cracks in the widely accepted ‘work hard play hard’ narrative, I left behind my career in an acclaimed design agency in search of a life that put wellbeing and value at the heart of living. I believe in working with people and businesses striving to cultivate sustainable lifestyles rooted in balance and purpose. It is my hope that through creativity, we can encourage others to embrace a new way of thinking that is conscious, ethical and meaningful. Through design, I help like-minded brands bring their story to life, and demonstrate the power of creativity to inspire and connect us. I believe design should be simple, single-minded, memorable and beautiful, but most importantly an enjoyable and empowering process for all! When I’m not at my desk you can find me teaching yoga in studios across London.”
Beck Pearson – Head of Marketing and Strategy
“I have worked in Marketing for the past 10 years, in the fashion, lifestyle, and wellbeing industries. Through the years, my career has spanned brand management, copywriting, creative direction, PR and digital marketing. This 360-degree brand experience has led me to my passion: marketing and strategy. I get to use my creativity to give a brand their identity and my analytical skills to place that brand in the market. I have worked with solopreneurs as well as global brands and get most excited when I see purpose-driven companies grow and succeed. I am a firm believer that we are smarter together than we are alone. When I’m not at my desk you can find me searching for perfect waves or designing my dream tropical island home.”
Kelly Troy – Head of Admin and Operations
“I’ve worked in the Caribbean, UK and US with a diverse array of small businesses. My goal is to help take care of the structural, administrative, technical and organisational concerns of a business, so that they can focus on doing what they care about most. I constantly explore and test the best options out there, staying up to date on the latest digital tools for businesses. When I’m not at my desk you can find me teaching sailing around London.”
What You Get:
This course is divided into 6 modules, each containing a video tutorial and downloadable worksheet.
Module 1 – Intro and overview
- Course overview
- How to get the most out of this experience
- Roadmap for creating a brand
Module 2 – Business and Operations Strategy
- Financial Structure (sole trader, llc, etc)
- Company Structure (directors, employees, etc)
- Choosing a name
- Business Environment
- Industry Details
- Markets to Compete
- Admin Overview
- Opening a bank account
- Hiring an accountant
- Bookkeeping software
Module 3 – Brand Strategy
- Mission statement
- Tone of Voice
- Registering appropriate handle
- Register w/ Companies House
Module 4 – Visual Identity and Branding
- How to write a creative brief
- What defines a brand?
- How to stay on brand
- Brand Collateral
- Design Execution
- Brand Guidelines
Module 5 – Marketing Strategy
- Content Calendar
- Social media
Module 6 – Website
- Where to host
- How to choose format
Access The Course:
Pre-orders will be given access to the downloadable course introduction alongside their orders. They will be the first to receive an email link to access the course when it becomes available on November 2nd.