Welcome back to our Founder Stories series, where we sit with inspiring and influential women to dive into their entrepreneurial journey and discuss all things business (and wellness). Today, we speak with Farryn Amber, the founder of eponymous skincare brand Farryn Amber.
Farryn grew up with a very holistic and spiritual background on the Gold Coast, Australia and that’s what she will always refer to as ‘home’. She loves the outdoors lifestyle, being amongst nature and getting a good amount of sunshine everyday. She is also an avid animal lover and has a strong passion for natural remedies, which ultimately led her to starting Farryn Amber.
FLAURA: You’ve created a beautiful eponymous line of sustainable skincare. What inspired you to start Farryn Amber?
Farryn: I noticed that as I was getting older, my skin was beginning to change and crave things that I wasn’t able to find on the market. In my search for products to use I found that so many brands had long, complex ingredients lists that were almost impossible to translate and left me confused as to what it was I was actually putting on my skin. As my knowledge grew, so did the passion to create something new.
F: What makes Farryn Amber different to other brands?
I always wanted to create a meaningful and personal brand for our customers, a place they could explore and know exactly how their products are created and by who. At Farryn Amber all of our products are designed, formulated and manufactured in our very own studio using manual machinery. This allows us to grow our small independent team internally, offering more local jobs and supporting our community as well as reducing our carbon footprint.
F: What has the entrepreneurial journey been like so far and what has surprised you most about it?
Honestly, it has been the most incredible journey of my life so far. The biggest thing that has surprised me is how far I can push myself, physically and mentally push myself. I’ve done things that I never thought I would be able to do, and although some of those things I have now realised I will never do again, it surprises me how much I have tried and pushed myself to do!
F: You’ve recently undergone a re-branding for Farryn Amber: what has the process of finding the perfect voice for your brand been like?
Our brand voice and core values have always been there, however our rebrand was more about brining everything together, unifying our brand as a whole and defining who we are and what we stand for. This was really important to me as I wanted people to really understand why we do what we do, the way we do.
F: How do you define “success”?
This has always been a really tough questions for me, as I am always striving for something more. I am now on a journey to discover a new meaning of success for me personally and believe that it shouldn’t be measured by how much money I have or how many products I make but by how happy I am when I wake up everyday.
F: What’s the most rewarding part of your day now?
To know that I am making a difference. A big part of Farryn Amber is that we wanted to help the planet in any way we can while offering beautifully natural skincare. For every Beauty Bundle sold we donate a portion of sale to PETA in the fight to stop animal testing as well as offer the option for customers to plant a tree with their order to give something back to the earth. It makes Farryn Amber so much more rewarding than just selling a product, being able to give back is the greatest gift and I am really proud that we are at a stage to be able to do this.
F: What’s the best piece of advice you’ve ever been given?
If it was easy, everyone would do it!
F: What advice would you give to other women looking to start their own business?
Just jump in and give it a go, its a wild ride with many ups and downs but that’s the beauty of it – and if you never try, you’ll never know!
F: Are you working on any new/exciting projects you can tell us about?
OH MY YES! I am working on a few new formulas and hope to be launching this year! Never before seen products at Farryn Amber, including our first ever oil free formula!
Top Wellness Habits
- My AM facial at home, a slow part of my morning to wake and refresh.
- Daily vegan breakfast smoothie, packed with nuts, seeds, fruit, turmeric and pea protein.
- Take our dog for a walk each morning, I love the connection and helps to clear my head and take my mind off things.
- Exercise after my walk, usually something intense to get the blood flowing.
- A nice coffee! Perfect for the soul.