Modern Life and Mental Health
The social and professional demands of modern life in the city puts constant pressure on our everyday mental health. Whether you’re someone who spends too much time doing computer work, sitting at a desk, commuting, or simply worrying about how busy you are, slowly but surely you’ll feel the affects.
The problem? There is a mismatch between the way you live and the lifestyle your mind and body are evolved to cope with. Compound that thought with a national lockdown, and our lives are truly as far from their natural, evolutionarily compatible state as they have ever been.
It’s no wonder that today 1 in 4 people will experience a mental health problem of some kind each year in England and 1 in 6 people report experiencing a common mental health problem (like anxiety and depression) in any given week in England. And it’s only getting worse: more than two thirds of adults with mental health problems reported that their mental health got worse during lockdown.
It’s clear: people need new ways to support their everyday mental wellbeing in a world irreverent of the way they feel.
The Solution: Be Brave
Being part of a new and often misunderstood industry, we are all about forming new habits and breaking old ones – and all in the name of a happier and healthier you.
In our opinion, wellness as an industry is too quick to tell you that you’re perfect as you are, instead of encouraging you to challenge yourself and grow. After all, wellness should be about thriving, not surviving.
Acts of bravery or courage are well known in psychology to be one of the most effective methods for overcoming anxiety and other common mental health issues. The solution, then, is to act, be brave, commit and face fears – not sit back, carry on as normal and pretend that everything is fine as it is.
AVER is a CBD lifestyle brand on a mission to help improve everyday mental health in the UK.
We believe in the power of brave actions in overcoming common mental health issues and try to maintain an interactive relationship with our customers by hosting mental and physical challenges, daring them to be brave and engage. We believe that everyone has courage in them and that everyone was born brave, but sometimes they just need a little help in finding it. This is where CBD comes in.
CBD is commonly used to promote a sense of calmness. Whether this helps to make your worries seem manageable, your fears appear conquerable or just helps you get a better nights sleep – it’s an effective tool for supplementing everyday wellbeing.
We won’t drone on about all the jargon filled steps we take to make our CBD products the safest and most effective on the market. Be brave and discover them for yourself.
Explore AVER products:
BOOST CBD Drink – Lemon, Ginger, Cayenne – healthy energy drink. Think energy without the crash. Contains: 25mg CBD, 40mg Natural caffeine, 200mg L-Theanine and 25mg Vitamin C. 10 calories, 1 gram of sugar/100ml.
CALM CBD Drink – Lemon, Chamomile – healthy calming drink. Take it as permission to relax. Contains: 25mg CBD, 200mg Magnesium, and 200mg L-Theanine. 18 calories, 1 gram of sugar/100ml.
AVER’s other initiatives
We wouldn’t for one second suggest that our products alone are enough to solve all the issues that modern life throws at us – there is no such thing as a silver bullet solution in wellness. Which is why we like to engage our customers and the public in other initiatives.
Back in December we opened the AVER Honesty Shop in the heart of Mayfair, to open up an honest conversation around mental health. In the #AverHonestyShop people were able to purchase AVER CBD drinks not with money, but an honest comment. That’s it, people popped out of the office, left us a note about something they’d been thinking or feeling recently and grabbed themselves a drink from the fridge. For every drink purchased with honesty, we donated its cost to our mental health charity partners.
This January we are hosting the #BraverThanAver run for mental health where we challenged our customers to a month long running competition in aid of mental health. For every mile anyone runs beyond AVER’s best runner, we will donate £1 to our mental health charity partner. Of course there are also lot’s of amazing AVER prizes to be won for people putting in the effort and being brave!
Join the community and drink AVER here.