Celebrities are the Kings and Queens of beauty, having their makeup done by the most experienced makeup artists and their skin taken care of by veterans. So, it’s no surprise that after years of the royal treatment many of them turn to the industry themselves and start their own lines. We’ve seen successes from Rihanna, the Kardashian/Jenner clan and more. Now, here are three newcomers that are hoping to not only make us feel beautiful with their products, but also with the messaging behind their brands.
Human Race - Pharrell Williams
Pharrell Williams is known for a lot of things…amazing music, amazing fashion sense, oh, and amazing skin. Seriously, does this man ever age? The secret to his ever-perfect complexion may just be in his new skincare line Human Race, which, as you can tell by the name, prides itself on inclusivity and diversity. Their rice powder cleanser, lotus enzyme exfoliator and humidifying cream can be used by all genders, races, ages, and more, embodying the brand’s mission “to empower all people”. It’s a beautiful sentiment to show that there is no division when it comes to skin, and theirs is a message that stays with us long after we’ve departed the brand’s site.
Source: Human Race
Rare Beauty - Selena Gomez
Pop sensation and former Disney star Selena Gomez surprised fans last year with ‘Rare’, her first album in five years. Even more surprising, however, was the namesake beauty line that she launched alongside it. Their latest ‘Stay Vulnerable’ collection perfectly shows off what the brand is all about: “breaking down unrealistic standards of beauty”, in their own words. We love how Rare challenges us to not cover up but rather embrace our perceived flaws and realise that we are exactly the way we’re meant to be!
Source: Rare Beauty
About Face - Halsey
Halsey’s surprise new makeup line About Face is everything the singer herself embodies: colourful, grunge, and really, really exciting. The brand bills itself as one that is ‘for every one, for every where, for every way”, showing that inclusivity is one of its core beliefs. It was created “for our diverse and artistic community” and gives those looking for more colour in their life a variety of options with its eye paints, eyeshadow sticks and more. It challenges us to show our true selves and tells us that we shouldn’t be afraid to be bold and daring. Truly inspiring!
Source: About Face