Welcome back to our Founder Stories series, where we sit with inspiring and influential women to dive into their entrepreneurial journey and discuss all things business (and wellness). Today, we speak with Nadia Anderson, the founder of seasonal subscription box Ayusya.
Nadia is a recently graduated Holistic Health coach and cook, with training from Le Cordon Bleu and Academy of Healing Nutrition in London. She is also a DJ, part of the duo Kiara Scuro.
FLAURA: What inspired you to start Ayusya?
Nadia: Hearing so many similar stories from my friends about their health issues, particularly PMS symptoms, is what made me want to start a female led brand like Ayusya. I wanted to encourage women to get curious about their bodies and their health.
F: Could you describe the journey from when you started to now?
N: I’ve had a fascination with medicine and the connection between body and mind since my teens. Having suffered with my own health issues that sadly the doctors never really helped me with, is what spurred me on to take my health into my own hands.
Two years ago I quit my job in music to go travelling, and when I returned I enrolled in a plant based chef diploma as well as starting my training in holistic health coaching with a focus on the foundations of TCM. As a recent graduate, it’s the beginning of a new chapter that I’m hugely excited for!
F: Where do you see Ayusya 5 years from now?
N: Eventually I would love Ayusya to be a women’s centre where people can attend classes from a variety of healing therapists and experts, as well as get treatments. I’d love a café too with vinyl set up and decent sound system to play some relaxing records, but that’s just my inner music geek getting carried away!
F: What has surprised you most about the entrepreneurial journey so far?
N: How much there is to do! I can see that you really need to be passionate when setting up a business because if you stand still, the project stands still. It’s also great that there is so much support, if you look for it. Places like AllBright have been really helpful with their full calendar of events to support and inspire women entrepreneurs.
F: How do you stay motivated?
N: I need a routine to stay motivated, and a support group. I’ve been working with Poppy Delbridge, business coach and all around encourager! I’m part of her pivot into power group which is really helping me with the mental blocks and fears around starting a business.
F: How do you define “success”?
N: This is a great question, sometimes I berate myself for having big ambitions and it’s something I’m trying to stop. I think success is feeling content with how you spend your time, no matter what you are doing. This might not even involve ‘working’, it might be raising children which is no small feat, or looking after a family member who isn’t well. Feeling as if you are on the right path and making a difference to even just one other person’s life is a success in my eyes.
F: What would you say are the three most important traits of being a successful
N: Not to give up when you feel like you have failed, because that will come around again and again but it’s temporary.
Never stop learning, find enjoyment in the challenge of gaining new skills,
Have a daily routine – as a health coach I’ve seen how implementing routines can be the catalyst for great change and without one success becomes a lot harder,
F: What are the best/worst parts of being an entrepreneur?
N: The best is when the project feels like a part of you, it feels natural to want to dedicate so much time to it and I love that. It’s a joyful feeling I’ve never experienced in my past jobs!
The worst is that everything depends on you, which can feel isolating. It’s always nice to have a regular pay check, pension scheme etc. but this is a sacrifice you make, especially at the early stages of running a business.
F: What’s the best piece of advice you’ve ever gotten?
N: Be your own healer – this reminds me that everything I learn is already within my body’s instincts, and that the decisions I make every day impact my body in some way.
Top 5 Wellness Habits
- Spend 10 minutes journaling first thing in the morning to help clear the mind and feel focused for the day ahead.
- Get 20 minutes of sunlight in the morning to set the circadian rhythm.
- Aim for 30 minutes of movement per day, even if it’s just a walk. I tend to match my exercise to the phases of my cycle so I don’t always push myself to the limit.
- Aim to have dinner by 7:30pm so you’re not digesting while you sleep.
- Do something every day that makes you feel good – cooking your favourite meal, chatting with a mate , watching your favourite programme…this is all wellness to me!