Welcome back to our Founder Stories series, where we sit with inspiring and influential women to dive into their entrepreneurial journey and discuss all things business (and wellness). Today, we speak with Tori Boughey, the founder of lifestyle platform TBalance and accessories brand TBalance Crystals.
Tori Boughey founded TBalance Crystals based on her passion for the healing benefits of crystal jewellery. Tori is primarily a Holistic Health & Life Coach, helping people find self-love, happiness and balance. The TBalance brand was founded in early 2017 and has supported hundreds of people worldwide to navigate various key elements of life. Tori’s mission has always been to help as many people as possible, but while her coaching spots are limited the bracelets became an amazing and organic way to support people and spread the healing energy.
FLAURA: What inspired you to start TBalance?
Tori: Before I started TBalance I was going through a period of indecision and feeling fearful of my future. Life was tumultuous and I found myself unbalanced and anxious. I didn’t like feeling this way so I pushed myself to confront my fears. I knew I could find something within myself that could heal me. I asked myself – what do I truly want for myself, and how can I merge that into a career?
That’s how TBalance started. After finding the balance I needed within myself, I became passionate about supporting others through my holistic life coaching business. I started making crystal bracelets as gifts for my clients, friends and family to ground them, inspire them and heal them with the incredible benefits that crystals have. What started as a small gesture of healing has now grown into a business that I’m so proud of. In the last year we have produced collections with Net-A-Porter and Browns Fashion and have shared the incredible magic of crystals with more people than ever.
F: What makes TBalance Crystals different from other brands?
T: TBalance Crystal bracelets are so much more than just pretty pieces of jewellery. They serve a purpose beyond decoration – they provide their wearer with a daily reminder, a sense of safety and healing. Every stage of creating a TBalance Crystal bracelet is full of intention. We responsibly source all of our crystals, cleanse them with palo santo or sage and make our bracelets mindfully with love. Each crystal has a different healing property and the intention from our production team to the intention of our customer when they select their crystal is part of what makes our product really special.
F: What has the journey been like since you started?
T: I founded TBalance Crystals in September 2019 and this year has truly forced us to recognise the incredible, indomitable power of the world and its natural forces. Although this year has been difficult, it has made us realise that we’re all in need of significant transformative change and healing – that has really inspired our range of beautiful, life-affirming crystal bracelets. It’s so hard to predict what is next to come, especially as a business owner, but I have found that responding to this crisis instead of ignoring it has been an amazing way to connect with our customers.
F: How do you stay motivated?
T: A habitual morning routine. I make sure I start every morning by getting out of the house for a morning walk. When I get home I do some deep breathing and take my supplements. If I ever get unfocussed during the day I just remind myself to slow down, breath and go outside for some clarity.
F: What’s the most rewarding part of your day now?
T: In all honesty, the most rewarding part of my day is sinking into bed! It is unbelievably satisfying after a long day. However, catching up with my team first thing on our daily call has given me a new sense of reward and excitement. We are so passionate about the brand and the bracelets and it makes work so gratifying knowing we are in it together.
F: What are the best and worst parts of being an entrepreneur?
T: The worst part was in the beginning. I didn’t have a business partner and I found being on my own difficult as I had no one to bounce ideas off of. The best part is definitely seeing my business grow – it is very humbling to see how much we have achieved in such a short space of time.
F: What’s the best advice you’ve ever gotten?
T: Don’t sacrifice your sleep. Self care is always at the root of one’s success.
F: What advice would you give to other women looking to start their own business?
T: Stay in your lane! Stay focussed on yourself, your business and why you’re doing it. Just do you.
F: Do you have a favourite product from your catalogue?
T: My favourite product at the moment has got to be our bracelet trio that we designed in collaboration with Net-A-Porter. I love the autumnal colours and the properties of the crystals perfectly align with what I need in my life right now. The labradorite keeps me grounded, the clear quartz provides mental clarity and the citrine boosts my self confidence.