CBD is big and booming – you probably have a friend who swears by their daily ritual of a few drops before bed, or may have even tried adding it to your drink at a smoothie store. Either way, as a natural way to help de-stress, we can see why it’s becoming so popular. Today, we’re breaking down the A-Z’s of CBD to help you get its full effect!
WHAT IS CBD?
CBD (short for cannabidiol) is a chemical found in the cannabis plant, and is just one of over 100. It is the second most prevalent, the first being THC. However, unlike THC, CBD is a ‘non-psychoactive’. While the use of cannabis itself remains highly contested in different nations with legal restrictions constantly changing, CBD and CBD-infused products (ranging from oils to drinks to even tampons) are available throughout the UK legally, with brands hoping to help you ease pain, relax and de-stress.
This desire to de-stress was the motivation behind the founding of CBD brand aire. Ex-creative strategists Oli and Adam had experienced burnout from the constant demands of their jobs, and wanted to find (and share) a natural way to deal with everyday. This led them to CBD.
HOW DOES IT WORK AND WHAT DOES IT DO?
CBD works by targeting our Endocannabinoid System (ECS), a group of receptors and neurotransmitters that research has shown to help regulate functions such as memory, appetite, pain, mood and metabolism, amongst other processes in our body. CBD helps keep the ECS balanced by interacting with two ECS receptors (CB1 which are found in the brain and spinal cord, and CB2 which are found everywhere else). CBD is a natural way to keep our ECS balanced as it works to stabilise our endocannabinoid levels, stopping them from being overactive or under-active. Thus, many people see CBD as a natural way to help balance our mood and pain-levels and is why so many CBD brands, like aire, whose CBD is particularly fast-acting, are finding mainstream popularity.
HOW IS IT MADE?
To keep CBD as natural as possible, the process of creating the products needs to be highly regulated, and this is where aire shines. The brand uses an extraction process that removes the THC compound so that their oils are non-psychoactive. To make it into an oil, however, there needs to be a ‘carrier oil’. aire use refined hemp seed oil to minimise an oily taste. They also use a testing process that ensures that each batch is tested not once, but twice – first by an independent European ISO accredited lab, and then again when it arrives in the UK. They keep their entire process transparent by publishing their lab reports on their site.
HOW TO TAKE IT
Making sure you make the most of your CBD means ensuring that you take the right dosage at the right time. aire recommend finding the time that is perfect for you – if you’re looking for focus and clarity you could have a few drops before breakfast or even add a few drops to your morning coffee. If you’re in the mood to relax, then taking some in the evening before bed might be the best way to incorporate it into your routine. Finding the right dosage is also a very personalised experience, and aire have made it easier for us. They have 3 oils in 3 different strengths – a 5% CBD oil (perfect for first time users), a 10% CBD Oil (recommended for those looking to increase their daily dosage), a 15% CBD Oil (for experienced users).
WHAT MAKES aire DIFFERENT?
aire’s oils are all completely natural, organic and ethically sourced, with no additives or preservatives. Their CBD is produced in the Netherlands and contains 0% THC, making sure that it’s only inclusive of the good stuff.
As you can see, CBD is a journey and finding the right brand, dosage and routine takes time. aire’s founders Oli and Adam wanted to make the process as simple as possible for us, and have been able to create a transparent and informative brand. They’ve also gone the extra step by making sure that they’re not only helping you, but that you’ll be helping others with their products, as they pledge £1 from every product sold to mental health charities.
Get your dosage of aire here, and use the code FLAURA30 for 30% off.