A few weeks ago in our AMPLIFY series, we spoke about the 15% pledge, which asks retailers to ensure that 15% of their products are from black-owned businesses. On the flip side of that, we as consumers can adapt the 15% pledge by ensuring that we also do enough to support black-owned businesses by buying from them. Here are a few of our favourites to get the ball rolling and the cash flowing.
The founder of the 15% pledge, Aurora James, also happens to be the founder of one of our favourite shoe and accessories brands, Brother Vellies. Brother Vellies is tagged as “designed in New York, handcrafted across Africa”, with each of its beautiful creations put together by local artisans. The brand thus not only supports African prints, fabrics and techniques, but also offers jobs to craftswomen in local communities across the continent.
British womenswear brand Lisou is not only black-owned and incredibly style-forward, but is also a great of how brands can use their platform to make a difference. Lisou does this through charitable school competitions and donations from each collection.
This New York based brand wants to bring “good vibes to the wellness industry”. From superfood latte blends to greens face masks, Golde has everything you need to glow from the outside and the inside.
Esthetician Shani Darden’s eponymous line of serums, essences and skin-care products should definitely be on your list the next time you need to restock your vanity. Be sure to try her signature Retinol Reform® cream.