Less than a decade ago, design was reserved for fashion-school alum and the term “influencer” would have left brows furrowed. But with the democratization of fashion (in large part, thanks to the rise of social media), women with great style and an even greater following can create a brand whose reach rivals that of lines decades older than them. Here are a few of our favourite women who are not only leading this fashion revolution, but staying true to themselves while they do.
Danielle Bernstein
This multi-hyphenate influencer, designer, tech entrepreneur and best-selling author (whose debut book This is Not A Fashion Story topped charts earlier this year) is the face and brains behind cult fashion blog Weworewhat, it’s name sake label and her own eponymous label Danielle Bernstein. Staying at the helm of so many projects requires a great work ethic, extreme entrepreneurship, and creativity. Danielle does this with her signature grace and levity, two qualities that have amassed her a loyal following of readers and customers that have fallen in love with her authentic and kind-hearted spirit.
Source: Weworewhat
Chiara Ferragni
Italian blogger Chiara Ferragni started off with a fashion blog The Blonde Salad in 2010 and has since worked with every major designer, thrown the wedding of a century, given birth to an always-smiling baby boy, and started her own collection of shoes and accessories The Chiara Ferragni Collection. Her 20million+ Instagram followers get to see her wear her quirky designs which feature a signature winking eye and often employ glitter and bright colours. Ferragni’s collection is a great example of how staying true to your own style can lead to tremendous success, as although Ferragni worked with a myriad of brands in the past (and still does today), her collection was carved completely from her own imagination and interests.
Source: The Blonde Salad
Negin Mirsalehi
Another great example of staying true to yourself, Dutch fashion blogger and mega-influencer Negin Mirsalehi created a brand from something her and her family loved doing – bee keeping. Mirsalehi’s family history of working with the insects led her to developing, alongside her partner, a line of honey-infused hair products that have seen immense success, in part thanks to the great “family” marketing and authenticity of the products. Her Gisou line includes everything from hair perfume to hair oil, all infused with honey, and seeing how gorgeous Mirsalehi’s hair is probably helps the products fly off the shelves.
Source: Negin Mirsalehi
Aimee Song
A long time in the making, Aimee Song’s debut clothing collection comes after the influencer’s collaboration with eyewear brand Gentle Monster and numerous partnerships with different fashion brands. Her aptly named Song of Style clothing brand, which is exclusively sold at Revolve as the retailers first in-house brand, was released in May last year with many of the fruit and flower inspired pieces selling out within minutes. Staying true to Song’s fun yet chic style, the collection is nothing short of an artistic triumph, showing off the years of knowledge that Song has after being in the industry for so long.
Source: Song of Style