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Style Spotlight: The Brand Mixing Luxury and Charity to Make a Positive Impact

Style Spotlight: The Brand Mixing Luxury and Charity to Make a Positive Impact

Womenswear brand Lisou has found a way to fuse luxury and charity together. The London-based line creates classic and modern pieces that are designed-in-house by founder and former stylist Rene Macdonald, who grew up in Tanzania. Macdonald’s connection to the African country not only influences her designs but also the brand’s ethos of making a positive global impact. Lisou thus donates the proceeds from one piece per collection to “helping young Africans with medical and educational needs” via The LIFE Trust, which was founded by Macdonald and her family.

The brand’s positive impact doesn’t stop there however, as they also hold a charitable school competition each year that sees children from local state schools design their own silk scarf. The winner’s designs are manufactured and sold at Lisou, with all the proceeds from the sales going back into supporting the winning school’s art department. 

Lisou is one of the brands pioneering the way for positive fashion, a new tenant of the British Fashion Council’s mission. Lisou shows that there is an intersection between art and charity, and is paving the way for fashion brands to give back to the community…in a very stylish way. 

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Do brands have an obligation to give back to their communities?

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