Fashion is not one-size fits all and beauty is not one colour-fits all. Yet, brands have historically been slow to embody this truth. Luckily things are changing and brands are growing more aware of the fact that their consumers come with a wide-range of skin-tones that should each be accommodated. Here are three amazing beauty brands that are leading the charge.
Fenty Beauty
Rihanna is sure to break the internet with anything she comes out with, but her beauty brand Fenty Beauty was a talking point even before its debut because of the variety of shades on offer. Catering to every shade of skin, with an awareness of the fact that there are indeed undertones, the pop star's make-up offering provides a range of products that is inclusive of everyone.
Source: Fenty Beauty
Uoma Beauty
Launched only last year, this new beauty offering from Nigerian beauty guru Sharon Chuter is another brand that not only embraces, but champions diversity. Catering to anything from “black pearl” or dark brown skin to “fair lady” or fair skin, Uoma Beauty seeks to make women comfortable in the skin that they’re in, winning my vote in the process.
Source: Uoma Beauty
PÜR
100 shades. Yep, you heard that right. 100. No wonder this beauty brand calls itself “the complexion authority”. Perhaps the most varied collection I have come across in terms of skin-tone, Pür has something for absolutely anyone, showing that everyone has a right to feel included in the beauty world because everyone is, has always been, and will always be beautiful.
Source: PÜR