If quarantine has taught me anything it’s that retail therapy isn’t as therapeutic as I thought, and that I wasn’t getting a thrill from new clothes, but actually from the events and places I took them out to. I’ve also come to appreciate that when I do buy new clothes, I should really take into account the longevity of the item, and even the brands ethical and environmental impact. I’ve found myself unfollowing fashion influencers who post an entirely new outfit every day and backing those who introduce me to timeless outfits that you can still adapt to current trends. Especially, maybe the person who enlightened me to all of this, Emily Oberg and her brand Sporty & Rich.
Emily Oberg proves to be an encouraging reminder of minimalism and sustainability. By stripping things back to the basics, she underlines the foundations to a happy life, health and wellness. Her brand, Sporty & Rich, undoubtedly exemplifies her own morals and is in keeping of prioritising the environment whilst also maintaining the brand as ethical and sustainable. The items are produced by pre-order to keep stocks to a minimum, and also manufactured in the USA by well-paid staff.
The simple cuts strike back to Princess Diana’s sporty chic era. Effortlessly wearable to many an occasion, the cotton-rich designs won’t ever get old in terms of wear or style.