The fashion world may not be as active as it was last year (sigh). But there’s still plenty of brands working hard on Instagram to brighten our days with the latest trends – not to mention cool photos, handy life hacks and all-around good vibes. Check out these accounts for an Insta mood boost.
Ted Baker
Ted's IG has transformed from a simple showcase of high-end pieces to an entire stay-at-home platform. They're live-streaming workout routines and mixology classes, sharing Spotify playlists and sending lots of love to the NHS. Plus, you can still shop the looks of models lounging at home in sporty sweatshirts, linen shorts and pleated maxi skirts.
Source: Ted Baker
Anthropologie
This IG has always been my guilty pleasure. I can’t get enough of those bright, cheery photos that look surprisingly down-to-earth for a big corporate brand (well played, Anthro). They’ve also started a binge-worthy IGTV series called ‘Afternoons with Anthro,’ where you can get insider tips for styling joggers, designing your home office space and baking tasty cakes.
Source: Anthropologie
Posse
A lot of fashion IGs are sharing at-home photos of their models and brand ambassadors. But the #stayhomewithposse posts from this Aussie brand have a distinct charm. Maybe it’s the abundance of selfies in minimalist spaces. Or it could just be the collection of easy, vintage-inspired loungewear. Either way, I’m obsessed!
Source: Posse
Dauphinette
The latest jewellery collection from this New York brand is a wearable botanical garden (literally – it’s all made from real flowers dipped in resin!) After gushing over the orchid earrings or pansy kilt pins, you can send in your own photos to be featured in the daily ‘Flower Diary.’
Source: Dauphinette
Kate Spade
I started following Kate Spade to look at cute purses and colourful stationary. They’re still posting their signature whimsical photos, along with laugh-out-loud memes, cute animal videos and links to mental health initiatives and small business support services. Follow for a daily dose of positivity (and polka dots!)
Source: Kate Spade