There’s nothing quite as exciting yet equally as terrifying as trying out new skincare products (except maybe skydiving). Adding a new serum or lotion to your routine comes with a mixture of “this is going to make my skin glow” thoughts and “I hope it doesn’t make me break out” dread. To prevent the latter from happening, it’s important to do some research on the product you’re about to try out. My favourite new site, Reissue, makes it easy for us.
The “skincare community’ allows you to register and gain access to its vast (and I mean vast) catalogue of beauty products. It lists everything from Pixi Beauty’s whole line up to Glossier, Kiehl’s, and K-Beauty products. You can rate each product based on your experience of it and see the ingredients list and information about products you’d like to try out. But that’s not all.
The site allows you to create ‘collections’ of products – these can be named anything you want, from “wish list” to “morning routine”, allowing you to come back to them later. You can also view collections from other users with the same products in them. The most ingenious part of the site, however, is the ‘user breakdown’. It basically gives you an overview of how effective other people found the product to be and what it was effective for. So, for example, the user breakdown for Glossier’s Milk Jelly Cleanser is: “276 users with acne rated this 4-5 [stars]”, showing that the product is rated high for acne treatment. It’s a quick and easy way for you to see the true effectiveness of a product before you splurge your hard earned cash on it.
The personalised recommendations come from both your search history on the web (hello FBI agent) and from your activity on the site itself. It helps you discover new products that may be similar to yet more effective than the one’s you’ve been looking at and really widens your knowledge of skincare brands.
Finally, on your profile, the site gathers data from all the products you’ve liked and is able to tell you which ingredients you like the most and what your preferences are (e.g. paraben free, cruelty-free, vegan etc). This allows you to understand how you consume and you’ll be able to save time shopping as you’ll know exactly what you’re looking for based on what has worked for you in the past.
The way the site uses data is really ingenious, not to mention it’s got a cool, minimal aesthetic. If you’re a beauty-lover like us, then I recommend signing up ASAP, as it’ll help you step up your beauty game!