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This London Brand is the New Authority on Loungewear

This London Brand is the New Authority on Loungewear

Staying at home during a spell of social distancing means that workwear becomes irrelevant and all-day loungewear becomes our go-to.

Enter ASCENO London, a British brand started in 2014 and loved by the likes of Rita Ora and Cate Blanchett. What do these two women have in common, apart from their immense success? They’re both baddasses of course, and that’s exactly what ASCENO represents with its “tomboy” aesthetic, with the brand’s range of silk robes and trouser PJs introducing more variety to the female world of loungewear.


The collection of classic pieces are everything we look for in loungewear. They offer a perfect blend of comfort and refined chic, mixing simple designs with materials such as linen and 100% sandwiched silk. ASCENO’s products are also ethically made and printed on carbon neutral paper, helping negate fashion’s impact on pollution and ensuring that you really will rest easy in them.

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